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Research papers

The BMW Group co-creation lab

Co-creation platforms as a new instrument to permanently innovate with end consumers are introduced in this presentation, shedding light on the potential benefits of such platforms for both consumers and companies. How the platform facilitates the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
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Citation

Wiegandt, Jawecki and Bilgram (2010a, November 16). The BMW Group co-creation lab. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bmw-group-co-creation-lab